Using Video to Extend Invitations to Ash Wednesday Services

by Sr. Susan Wolf, SND on January 20, 2015

in Facebook, parish, Video

Soon we will be accepting ashes on our foreheads and entering into the season of Lent, a time of repentance and renewal. Ash Wednesday has a special pull on the hearts of Catholics, active and inactive. It is a day when all of us become pilgrims on the way to Good Friday and Easter Sunday. […]

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Just because we build a website—no matter how wonderful it is—doesn’t mean that it is going to attract a lot of traffic. Discovering this is one of the biggest disappointments for many in ministry. Obviously, there are key times during the year such as before Christmas, Easter and Ash Wednesday, when traffic to many parish […]

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Changes Coming to Facebook News Feeds

by Sr. Susan Wolf, SND on January 6, 2015

in Facebook

Facebook announced that beginning January 15, 2015, it will be rolling out new algorithms that will reduce promotional (organic not paid) Page posts in our News Feeds.

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Driving Website Traffic IV: It is All About Content

by Sr. Susan Wolf, SND on December 16, 2014

in website

Content is a crucial factor when it comes to driving traffic to a website. Good content attracts visitors and keeps them coming back. Good content shared on social media and through links in emails will draw visitors to a website. Conversely, poor content drives them away. Here are fourteen questions to ask about the content […]

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Driving Website Traffic III: Photos and Videos

by Sr. Susan Wolf, SND on December 9, 2014

in website

Our ministry websites are important channels of communication and we want to provide our visitors with the best experience possible. We also want to make a positive impression as quickly as possible. We can do that through photos and short videos.

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Driving Website Traffic Part II: Audiences and Goals

by Sr. Susan Wolf, SND on December 2, 2014

in parish, website

When it comes to thinking about audiences, a parish needs to make a choice about the purpose of its website. Is this website mostly for members, that is, is it a communications vehicle that presents activity based information serving active members? Or is it a website for the larger community that is witnessing to your […]

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