Twitter seems to be a mystery or considered a “waste of time” by many people in ministry. Why add Twitter to your social media platforms? In previous posts this summer, I presented how Twitter can be a great source of information on just about any topic. All you have to do is follow people who are in your niche—read their tweets and click on links that interest you. I have learned a great deal about the latest trends in social media, Church news, and my sports teams doing just that.
The next question is what should you be tweeting in support of your ministry? I hear that question frequently.
First of all, think about your intended audience. This is or should be the same audience you are addressing in your blog and on Facebook. Tweet what you think will add value to their lives.
Here are my top six suggestions with examples:
1. Tweet about your expertise or your area of ministry: parish, liturgy, scripture, social justice, family, etc. You only have 140 characters. Be succinct and helpful to your followers.
2. Tweet lines and links from your or others’ blog posts that are informative or inspirational.
3. Tweet information and links about relevant activities or events that are publicized on your website.
4. Tweet thoughts and links from online articles about relevant current events in your field of ministry.
5. Retweet good information from the people you follow on Twitter.
6. Use the social media icon for Twitter found on many blogs and web postings to tweet a link to something that you find interesting. Create your own example, by tweeting this blog to your followers right now.
I hope these examples give you courage and confidence to start tweeting for your ministry. Still not sure? Start following some of your peers on Twitter. Soon enough, you will realize that you can do it, too.
Tip: Experiment with tweeting at different times of day to see if one time of day gets more retweets or replies than another. Be sure to thank each person who responds or retweets your messages. Tweet as often as you have something to share. Pretty soon you will have followers looking for your tweets. Don’t disappoint them.
Graphic from DesignReviver