If you have a Facebook page for your organization, community, ministry, parish or diocese, you may want to know if you are doing it right and if you are taking full advantage of its potential. The list below is my adaptation for ministry of the checklist created for small businesses and agencies by Shortstack. I hope you find it helpful.
- Does the “About” section of your Facebook page include your website URL? You always want your organization’s social media to be driving traffic to your website.
- Have you included additional information about your organization/mission in the additional spaces in the About section? Some of the categories that Facebook supplies may not be a good fit. If there is something you want to say about your organization, give it a title and put it in one of the empty boxes.
- Is your cover photo unique to your organization?
- Have you included additional information in the cover photo description such as a user friendly version of your mission statement, an invitation to visit your parish or join the organization?
- Does the profile photo clearly reflect your organization?
- Have you customized the App thumbnails under your cover photo to engage your visitors? You can have one for your YouTube channel, or a poll question, a contest, a form, etc. Get someone to custom design these for you if you can. Four apps can show at a time.
- Is your page engagement (number of people talking about your page) at least 2% of your likes?
- Do you have a content strategy?
- What type of content are you sharing?
- Are you using photos or other media in your status updates regularly?
- Is 70% of your content adding value to the lives of your subscribers and connecting them to your community, organization or ministry?
- Does your content speak directly to your intended audience?
- Are you offering your subscribers content that they cannot get easily somewhere else?
- How does your page identify with your subscribers? Are you giving them information that shows that you know that they are members, friends, interested in your mission, etc.
- Are you engaging back with your subscribers? Do you answer their questions? Do you “like” their comments?
- What values, expertise, and experience does your organization have? Are these “assets” being shared on a regular basis in your postings?
After going through this list, I found a few improvements that I could make on my Catholic Web Solutions Facebook page. Perhaps you will find some improvements for your ministry pages as well. If you do, please share them in the comments below. Thank you.