Let’s face it. Many people in ministry do not yet take social media seriously as a communications tool. For them social media is fun and games that people with not enough to do. They are not interested in what someone had for breakfast (a remark I have heard more than once). Suggestions that a ministry should be on social media is dismissed out of hand.
If these ministers would venture into social media, they would see that there is much more content than daily menus. For sure there is some of that, and there are some posts that the world could do without, but there is a lot of interesting and engaging content on social media. There is news, commentary and opinions on just about anything including the Church and the Catholic faith.
The Pope is on Twitter as are a number of Cardinals and Bishops. The USCCB has a blog, a Facebook page and a Twitter account. Most Catholic publications are tweeting their stories daily. You can follow the Vatican News service @news_va_en. Many dioceses and parishes have Facebook pages. The infographic below will give you an idea of how many people are using social media. One of the stats to pay attention to is how many are accessing it through mobile devices. Even if we are not using social media–we need to have websites that are “responsive” to the various devices that people are using. Is yours? If not, make sure your next update remedies that.