Often parishes limit the audiences that they address on their websites to the active members of the parish community–the insiders. They forget that visitors, new comers and inactive Catholics also visit the site and may not get any further than the home page depending on what they find.
There are two questions we need to ask when we want to create or recreate some aspect of our web presence (website, Facebook or Twitter), who are the audiences we want to serve and what do the members of those audiences need/want from us. The answer to those two questions need to govern the decisions that will be made going forward.
Right away you’ll notice the website’s layout and clean graphics make it extremely easy to navigate. The personable imagery is welcoming to both visitors and parishioners, and the home page has a call out for visitors to sign up for their eNewsletter and bulletin—great idea!
I agree with their assessment and I found three things especially attractive about the website:
1) A section called “I am New to the Parish” which is a very friendly invitation to register in the parish.
2) A video called Welcome to Our Church and
3) A link to directions
These elements are clearly for visitors and new members. Kudos to them!
Take a moment to view their 2.5 minute video below and please share with us your thoughts in the comments below.
If you have examples of welcome and outreach on other parish websites, please share those as well. Thank you.