YouTube is the second largest search engine behind Google. It processes 3 billion searches a month. Videos make information visual and engaging.
Here are some statistics from the YouTube Press Room:
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
The obvious takeaway from these stats is that presence on YouTube expands our reach and makes our mission and message available to many more people.
How Can We Use YouTube for Ministry?
1) We can create our own videos and upload them to YouTube (then share them on our websites and social media networks). Some examples are videos for:
- Welcoming newcomers to our parish
- Promoting vocations
- Catechesis and evangelization
- Invitations to events, conferences, programs, etc.
- Reflections or meditations
Videos can be created using free services like Animoto or you can create them in PowerPoint as I did the one below. I took the video of the flag with my phone, inserted it into PowerPoint, exported it as a video and then uploaded it to YouTube and I have a simple greeting for the holiday which can be shared on social media.
2) We can share the videos created and uploaded to YouTube by others. (I normally “link” to these, rather than embed them, unless I know or have verified that the owner allows them to be posted on another website.)
This week, I leave you with this little video and wish you a very Happy Fourth of July weekend!