In case you haven’t noticed: video is big in the online world. Is it part of your ministry web presence? It needs to be. In July, I wrote wrote a post entitled “Use YouTube Videos to Enhance Online Presence” Consider this post a follow-up.
Here is a video that gives us some of the stats that help tell the story. Just replace the word “business” with ministry and “buy your product” with support or join your mission, event, or activity.
Many in ministry think of video in terms of 15 to 30 minute presentations, where promotional video today is more often the 10-60 second, 1-2 minute story or message. Think TV commercials. They are quick, concise visual messengers that capture the imagination. They work. If they didn’t, corporations would not be spending all that money to create and air them. They are reaching the same audiences we want to reach. So why not learn from them?
Videos take work. They require a message, visuals and audio combined in a way that engages the viewer. If you go the commercial, professional services route you can pay 2-10k a minute. Few of us can afford to do many or any of those.
Over the summer, I did some animated video work with a new software that I purchased called VideoMakerFX (Affiliate link). What sold me on this software was that the professional style animation is already in the slides, you just add your visuals and message. They also provide a variety of music tracks to use, or you can use your own, provided you own the copyright. Slides can be mixed and matched. The software is meant for businesses, but as you can see from my Animated Video portfolio, it easily adapts for ministry.
If you are making videos for your ministry, tell us what you have learned from the process. Also, please share with us the software you are using and the link to your YouTube channel.
Image: © Soul Wind/DPC