Soon we will be accepting ashes on our foreheads and entering into the season of Lent, a time of repentance and renewal. Ash Wednesday has a special pull on the hearts of Catholics, active and inactive. It is a day when all of us become pilgrims on the way to Good Friday and Easter Sunday. It is an occasion when invitations by the Catholic community to “Join Us” have a good chance of being accepted.
Last year I wrote on how we can use the Cover Photo on our parish’s Facebook page to get the invitation out. If you missed the article you can read it here.
This year, I would like to encourage you to use video as another way to extend your Ash Wednesday invitations. The video can be very simple—the important thing is to invite and give people the specifics needed to attend. Here is a video that I created for St. John Bosco Parish in Parma Heights, Ohio.
This video is less than a minute long. It focuses on one message: join us on Ash Wednesday. In closing, it offers an opportunity to learn more at the parish website. It is not complicated. We will be posting this video on Facebook for our followers to see and share beginning the Sunday before Ash Wednesday. We will also be promoting it to Facebook users in the city through a Facebook ad.
When issuing an invitation such as this, a parish has the responsibility to provide:
- a welcoming environment to all who come on Ash Wednesday
- a meaningful celebration of the Ash Wednesday Liturgy
- a welcoming website where other enriching Lenten activities are easy to find
If we do our best to be welcoming and provide our “visitors” with a good experience online and in person, there is a very good chance that some of them may consider becoming regular participants.
Special Offer for Current Subscribers to Catholic Web Solutions
Free Ash Wednesday video for your parish Facebook Page
If you subscribed to Catholic Web Solutions before today (January 20, 2015), have a parish Facebook Page and permission from your pastor to use a video to invite people to your Ash Wednesday services, I will customize the above video for your parish and send you an .mp4 file that you can save to your computer and then upload to your parish Facebook Page. You will need to send me:
- the times of your Ash Wednesday services
- the name and complete address of your parish and
- a photo (you or the parish must own the photo) jpeg format preferred
This is a $60 value. I am making this gift as a contribution to the evangelizing mission of our parishes. The deadline for requesting this free video is, 5:00 PM Eastern on Friday, January 23, 2015.
Click here for the application form. (This is a Word document. You may need to Enable Editing to complete it.)
If you want an original video for your parish, religious community or ministry contact me separately. Visit my Animated Video Page for more information. Tell me what you have in mind and I will get back to you. The most effective animated videos are less than 60 seconds.
Video Icon: ©Soul Wind/Dollar Photo Club