More and more ministries, parishes, and religious communities are using social media to inform, educate, and inspire their followers. Many are looking to gain new members through this social media outreach.
We know that storytelling is one of the best ways to communicate in any media. On social media, storytelling with visuals is the key to greater engagement. That is what social media is all about: connecting with followers who want to know who we are and want to interact with us. Candid shots of members and activities accompanied with brief descriptions; picture quotes; and your own videos get the most likes, shares and comments (These are called “social actions.” The more social actions, the better.)
My own experience on social media confirms the importance of visuals. The infographic below supports that with statistics. Two highlights from the infographic which I think worth noting are:
- Videos are shared on Facebook 12x more than links and text posts combined (Hubspot)
- Photos are liked 2x more than text updates. (Hubspot)
What is your experience of using visuals on social media?
How committed are you to using more visuals in the future?
What challenges are you facing in trying to do this?