Can you guess which times of the year, the word “church” is searched for most on the Internet? Pew Research (using Google Trends) reports that it is the time around Easter with Christmas a very close second. Ash Wednesday is third.
In a March 2013 poll conducted by LifeWay Research, 57% of self-identified Catholics reported that they would attend services on Easter; 21% of Catholics had not made up their minds two weeks before Easter. This suggests that an in-person or online invitation could make a difference with the undecided.
Easter is only a month away. What plans have you made to put the welcome mat out? What will you be posting on your website and social media sites?
When it comes to posting the Easter schedule online be creative, warm and welcoming in the presentation. Use a photo or graphic to call attention to your message. Put this on your website and your Facebook page. Share it on Twitter and any other social media platforms you use. The extra effort at this time of year can make a difference in someone’s decision to return to church for Easter. It also makes it easy for active members to share the invitation with people they know.
Also consider posting a short video invitation. We know that videos are shared on Facebook 12x more than links and text posts combined (This stat comes from HubSpot, a leading internet marketing company.) Sharing is what we want.
If you can create your own video, keep it upbeat, short (less than one minute) and simple. Provide the information that someone who is not a regular at Church would need to attend and connect with your parish.
If you do not have the resources to create your own video, I can do it for you. Here is the template that I will use:
This is a $60 value, which I am offering to you at the special price of $24.95. Orders received by March 5 will receive an additional $5 discount and pay only $19.95. This is a savings of 67%. All you need to do is send a photo of your Church (inside or out) and the information that is particular to your parish. I will create your customized video and send you an MP4 file which you can use in any way you like and on any platform.
Here is the Order Form. You will have to click “Enable Editing” to fill it out. I hope you will take advantage of the offer for the sake of those people you may reach through it.
How are you planning to use your website and social media sites to welcome people to your Easter services? Please tell us below.