We hear over and over again that an engaging and welcoming online presence is essential if we want to connect with and influence our members both current and potential. This means we need a quality website and an engaging social media presence.
I’ve written a lot about websites in the past two months, so let’s talk about the importance of social media. Our Popes get it. Pope Benedict initiated @Pontifex on Twitter which Pope Francis has continued and recently Pope Francis started an account on Instagram. If we want to connect with all of God’s children, we need to be on social media.
Here are some 2016 social media statistics. Pay special attention to the age groups on Facebook, YouTube, Twitter and Instagram.
[ Source Digital Marketing Company UAE – GMI ]
Based on sheer numbers, it is clear that ministries are wise to have Facebook pages and if we want to engage younger people we may also want to be on YouTube, Twitter and/or Instagram. Of course, we have to be more than “on” them, we need to be using them effectively to engage users.
What is your ministry social media presence? Please take the short survey at this link http://poll.fm/5ltyn and/or comment below.