Every once in a while someone asks me about SnapChat. It is a mobile app that is very popular with teenagers. Its most intriguing feature is that messages disappear 10 seconds after being read and public posts disappear after 24 hours. I have downloaded it to my phone and have an account. However, my teenage years are long behind me and I am not a “snapchatterer,” nor do I have any friends or family that would be interested in “snapchatting” with me. Thus, I do not use SnapChat. That being said, it’s still a good idea to know what our teens are using to communicate with their friends.
In trying to answer the occasional questions about SnapChat, I did a search of the Internet and found a simple and helpful explanation which I am now sharing with you. Take a few minutes to view the video below. The next time the topic comes up you will know what people (mostly teens) are talking about.
You can read the article that goes with this video here.
Social Media for Ministry
When it comes to social media platforms suitable for ministry, I recommend them in this order: Facebook, Twitter, YouTube and Instagram.
- Facebook provides the largest reach potential across generations. It is the most important social media tool to use. I think it is a “must.”
- Twitter is a platform popular with young adults.
- YouTube is the second largest search engine. If you are able, create videos that share who you are and what you have to offer that adds value to people’s lives. Post them to YouTube if you want to be found.
- Instagram appeals to younger audiences and requires that you be posting photos that connect you and your ministry with their lives and interests.
Not everyone wants or knows how to use social media for ministry. Many church groups use it for announcements–which is okay, but that is not ministry–it’s announcements. When you use social media for ministry, you post content (which sometimes may include announcements) that builds community with your followers, is faith-based and adds value to their everyday lives. To be successful using social media as ministry, you must fashion your message to fit the platform you are using and the audience you are addressing.
Comments are welcome.
My next post will be June 7th.
May you have an enjoyable Memorial Day Weekend. Please take a moment to remember and say a prayer for all of those who made the ultimate sacrifice while defending our country. May they rest in peace. Amen.