There are two very good reasons to embed videos on your website (instead of just providing a link):
- Embedded videos keep the viewers on your website—not clicking away to another site
- An embedded video is a design element that makes your web page more visual and engaging
Use Your Own Videos
The best videos to embed on your parish/community/ministry website are the ones you create for yourself or have someone else create for you.
Think of how videos could enhance your website. Here are some common video themes: Welcome to our Parish, About our Community, or Our Mission in 30 Seconds. You can create short videos to promote events, to share experiences and to uplift your members. These original videos are also great to post to your Facebook Page.
If you have multiple videos, set up your own YouTube or Vimeo channels and post them there. Being on YouTube or Vimeo is a great way to be found.
Use Videos Created by Others
Sometimes, you will want to provide your online community with information or inspiration that comes from outside experts. Learn how to find these resources on YouTube (the most popular video hosting site), Vimeo or other video hosting sites. Most often you can embed these videos on your website. It is not that difficult. (Did you know that you can subscribe to YouTube channels you particularly like and get notifications when their next videos are uploaded?) I will show you how to do that next week.
I looked for a video that would demonstrate how to do an embed and I thought that this one did the job quite nicely. The narrator, Navine, the Web Guru, shows how to embed a video from the two most popular video hosting sites: YouTube and Vimeo.
Just one note from my experience. Navine shows how to embed a video on a WordPress site by simply pasting the url (just the text, not a hyperlink) of the video on the visual page. This works fine unless you need the video to be a specific size. In that case you need to paste the embed code he showed you earlier in the instruction with the correct size using the text screen in WordPress or the html screen on other sites.
Do you use videos, your own or others, on your website and/or social media sites? Why or Why not?